CHA Summer 2013 | Trend Spotting

The Craft and Hobby Association’s (CHA) Summer show (not sure I can ever call it Create-n-Connect…) is now underway. Have you been checking out the sneak peeks from all of the scrapbooking manufacturers? I am a very proud product junkie myself and as an analyst by trade (at least earlier in my career) I can’t help but look through the releases, form impressions and scrutinize the trends.

It’s the summer show when the when the holiday and seasonal lines are introduced. I have enough holiday and seasonal papers in my stash to last me a lifetime so they aren’t as interesting to me. But I’ve been pleasantly surprised to see quite a few general lines sprinkled in. Whether you love the seasonal or don’t care for it, there is something in the upcoming releases for everyone.

Before we get to the trends, a few things to note:

  • Hexagons are fading away while zig zags, chevrons, arrows and graphic patterns dominate
  • Gold as an accent continues to trend
  • More companies are adding enamel dots to their embellishment lines
  • Most collections include cut-apart 3×4 and/or 4×6 cards (more on Project Life later this week!)
  • There appears to be more of an emphasis on flat embellishments this time around

Now, I do not actually attend the show — maybe someday! — so these are my thoughts, pieced together from the sneak peeks that I have seen on the manufacturer blogs.

1. Chalkboard is by far the HOTTEST trend

Not in every line across the board, but among most of the manufacturers, the chalkboard look appears somewhere. Even My Mind’s Eye has an entire collection — Chalk Studio — devoted to the look. From holiday lines to collections that document the everyday, expect to see chalkboard somewhere in the mix.

2. Color Trends

Navy is still a dominant color in many lines. I think the navy serves to freshen up color palettes while black keeps them classic. I have been loving navy lately and am not ready to let it go. Adorbs from My Mind’s Eye and Collecting Moments from Fancy Pants will certainly be added to my stash.

Color palettes that include pink and aqua are still everywhere too. We’ve seen collections include these two colors for several years now, so maybe it’s more the norm rather than trend at this point.

On the other hand, the one combo I was surprised to see take hold in quite a few lines is blue and orange. Perhaps it’s the navy influence converging with autumn which tends to bring in the oranges and russet tones. No matter what the reason, you are going blue and orange in many collections this fall.

3. Softer muted tones and the watercolor look

While graphic prints are dominating, I’ve also noticed a number of collections taking a softer edge. Some with muted color tones and others with bolder colors using the softer watercolor effect.

4. The camera motif

The chalkboard look may be the hottest trend, but it’s the camera that is showing up across the board. No matter what the theme, season or style of collection, the camera motif is here to stay. Not every collection has them, but it’s almost harder to find a collection without a camera than one with them.

5. Shaped clips

I’m starting to see some really interesting metal clips. The concept is not new. Years ago we had hearts and stars and swirly circles. Today, there are apples and cameras and bicycles. This appears to be more limited to companies that specialize in fancy embellishments — Maya Road, Webster’s Pages, Freckled Fawn — but even Two Peas in a Bucket is getting in on the action with exclusive clips in their store. Maybe this is the next hot embellishment trend?

So what products have caught your eye from the show?

Next up, I have a post dedicated to the Project Life products — from Becky and others — that have emerged. Whether you like Project Life or not, it’s hard to deny it’s influence on some of the new products coming out.

Thanks for stopping by today!


  1. Your review of the trends is spot on, Tammy!

  2. Beautiful papers, and accents, I love the bicycle clips! Love Penny

  3. love all your picks!!!!

  4. I always love your CHA posts. The chalkboard stuff is way cool and so are all those paperclips! I don’t seem to buy much anymore though. I love the theme cards Becky is coming out with. Not just for PL, but for card making and regular scrapping too!! Oh and the ledger cards!!! Can’t wait!

  5. This is a first I got something that just came out!!! The bicycle clips. Also love the chalk board stuff.

  6. I never check out the new products, but always enjoy seeing your finds 🙂
    You have them all in one place 🙂
    Looking forward to your next post 🙂


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