CHA Summer 2013 | The Project Life Effect

As I mentioned in my last post, whether you like Project Life or not, that style of memory keeping has had a profound effect on the scrapbooking industry; both in the way we are preserving memories and in the products we use to do so.

Nancy posted a great article at Scrapbook Update recently about how Project Life has changed the industry. Now that we’ve gotten a glimpse at the new products coming to stores soon, it’s clear that the Project Life phenomenon has had an effect.

Here’s a look at what I’ve seen:

1. Daily Life collections

One of the big influences on product lines in general, are lines aimed at helping us document everyday life. No, that’s not a new idea, but it’s not a fad either. At this show, collections like Snapshots from Bella Blvd and Day to Day from Doodlebug show us that the manufacturers understand the trend. I don’t expect the average scrapbook manufacturer to start making Project Life kits, but they can respond to consumer demand through dedicated paper lines that appeal to Project Lifers and traditional 12×12 scrappers alike.

2. Themes galore

It didn’t take long for American Crafts to expand Project Life offerings. The big new product release from Project Life at this show is 36 theme kits. Simple Stories had the same idea and have introduced a number of new theme packs within their Sn@p line. Scrapbookers do love variety! These smaller kits provide non-Project Lifers the chance to give it try without the commitment of a large core kit. They also provide new options to change up Project Life spreads as the seasons change throughout the year.

3. Jumping on the band wagon

Scrapbook manufacturers are responding to the Project Life effect in different ways. Basic Grey has added what they call waterfall packs with their collections. These packs include the journaling cards along with alphabet stickers and die cuts. Pink Paisley has added a collection of embellishments called Sentiments that will appeal to Project Lifers. And American Crafts has introduced Project Life mini kits from their exclusive designers like Amy Tan, Elizabeth Kartchner and Maggie Holmes.

As if that wasn’t enough, Becky Higgins has announced there will be a huge new variety of divided page protectors coming soon. Simple Stories has also introduced 12×12 albums in their snap collection and new pocket pages. And Echo Park is adding more licenced designs to their Photo Freedom line.

It could be argued that these new releases may create an oversaturation for the Project Life style products. But these products wouldn’t be coming if there wasn’t a demand for them. It will be interesting to see what happens in the next 6 to 12 months as these products come online.

What about you? Have you had your fill of Project Life related products or are you excited to see more, more, more?

Thanks for stopping by today!


  1. I have to admit that project life is not reallyy thing. I am going to finish my summer version but won’t do an annual one. I do like a lot of the product though for regular scrapbooking. 🙂

  2. Yes, I’m also seeing Project Life stuff everywhere. Trying to use it more on my 12×12 pages, but not that interested in the every week documenting.

  3. It exploded! I can’t seem to focus on what theme, color or style there is just too many but I have to admit I do like the snap albums which make it easier with their smaller size.

  4. Thank again for sharing , as you know I don’t pay attention to the new releases 🙂

  5. Truthfully I don’t mind PL product because (I may have said this before) but I like to incorporate it into regular pages and projects. But you are right. The market has been flooded!
    It’s all about jumping on the bandwagon when something is successful. 🙂

    • And I meant to say, if it keeps scrapbooking alive, then I am all for it!

  6. I think it’s fun to see (& use) the new Project Life products, even though I’m not doing PL. I can see lots of uses for these items on traditional layouts, in mini-albums, etc.


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