CHA Summer 2012 | Trend Spotting

The Craft and Hobby Association’s (CHA) Summer show is now underway. Have you been checking out the sneak peeks from all of the scrapbooking manufacturers? The products appearing now tend to be more seasonal and holiday oriented, so there aren’t as many ground breaking “new” items as there are at the Winter show. Nevertheless, there are some really interesting releases!

A few things to note:

  • Zig zags, chevrons and hexagons are here to stay
  • Doilies are still around, though not as front and center
  • Wood grain is still an important influence
  • Christmas lines are more traditional red/green, less cutesy with blue and purple
  • More and more mistables items are on the way
  • Frames and speech bubbles are emerging as the hot accent items

After looking through some of the new lines and collections, I’m seeing some new trends taking hold. I do not attend the show, these are just my impressions from the sneaks made public so far.

1. The influence of Project Life –  With the popularity of Project Life, many people have taken on the challenge of daily/weekly memory keeping. While manufacturer’s have been including 12×12 papers with 3×4 journaling cards in their collections for years, more and more products are being designed specifically with daily memory keeping in mind.

2. Divided Pages and Mixed Media Albums – Divided page protectors are not a new idea, but several lines have taken them to a whole new level. Many brands have added mixed media albums and more sizes of page protectors to their collections. Many of these albums would great for December Daily.

3. Color Trends – There is so much to cover here!

Black is back – quite a few lines are featuring black as an accent color. Black took a back seat to grey recently but it looks like it will make a comeback this fall!

Surprising Navy – Navy hasn’t been around much lately. Maybe because the spring and summer collections feature lighter blues. But at this show, navy is a dominate influence.

Pink and yellow – during CHA Winter, I saw happy sunshine yellow combined with blue all over the place. This show, a number of lines have combined pink with yellow.

Big color palettes – one last thing I’ll add for color – more and more collections are using many colors throughout the line instead of focusing on a smaller palette with just 2 or 3 dominant colors.

4. Polaroids – this fun motif has been around in a few collections, like Dear Lizzy’s Neapolitan and Echo Park’s Sweet Day. Now the motif is popping up all over the place!

5. Basics – the popularity of Echo Park’s Dots and Stripes and Essentials has many manufactures adding more basics that can be mixed and matched throughout their collections. And not just paper! We are starting to see more alphabets and stickers too.

So what do you think? Do you have any of the these items on your wish list?

Thanks for stopping by today!


  1. I have way too many of these items on my wish list. 🙂 I’m thrilled with all of the journaling cards coming out and the new Jenni Bowlin labels and the Pink Paislee Photograms.

  2. I love the Sn@p! product! Makes me want to get busy on my PL album. I also I like idea of the pages being smaller. I like the 12×12 but the album is so big I may switch to a 8×11 next year.


  3. I love the frames and speech bubbles!
    And love all the mistable items coming out 🙂
    Not too many “whole” lines I want to purchase.
    But am loving American Craft’s Dear Lizzy and Amy Tangerine, Basic Grey Lucille, and a few by Simple stories!
    I hadn’t seen that Maya Road polaroid stamp set either, so thanks for the peek at that! 🙂

  4. Love it! Even though I don’t follow many trends, I find it interesting to see the new things in the industry.

    Off topic – the new Green Day single came out. I highly recommend you give it a listen – it is SUCH a good song and a lot happier than a lost of their stuff of the past few years –

  5. love your post today! i am so loving the poloraid and navy coming back!!!

  6. I love all the PL stuff and the polaroids. Though, I feel a little guilty buying them because I can make them at home just as easily.

  7. Thank you for this post-what a great summary of the trends!!

  8. I’m so slow to know what’s coming out 🙂 This post is great, thanks Tammy!! Of course I love all the 3×4 since I’ve completely switched to PL. Everything else is just icing on the cake!

  9. I never keep up with the trends.
    Thanks for showing me what I have been missing 🙂

  10. such a great summation! I want way too many of those!

  11. Loved the review of CHA trends Tammy, such fun products! I have always been a fan of divided page protectors, so I’m really happy that they are now coming in smaller sizes, I will certainly be looking out for those! x

  12. I just got an order in last week with a bunch of different divided page protectors & am planning to use some in my cruise album. I haven’t really been inspired by the Polaroid trend because I still have my very own “vintage” Polaroid photos to scrap! :>)

  13. I am coveting that JB chipboard journal!! I love that you make posts like these Tammy, because I don’t really seek out what is new but I sure like to purchase it!! Thanks for telling us the trends -I’m very happy to see navy in there as well!


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